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Make time to stand and stare
Go, stand outside your local kirana store during peak hours and see how people are buying. Everyone’s in a hurry, they come prepared, pick up their stuff, pay for it, and leave. And even when it’s not...
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Different strokes for different folks
It’s interesting to see how simple codes and meanings can be inextricably linked with cultural contexts. For instance, take these three examples from Bombay This is the First Class Compartment on the...
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How can we get people to be more active? How do you get people to not litter? What can you do to make people recycle? All of these require changes in behaviour, and Volkswagen is spearheading this...
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Getting closer to telegraphic design
If you had a bottle that claimed 300% more oxygen, what could you do with the product to telegraphically convey the attribute, rather than just stating it in bold on the bottle? The other day, my...
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Reassuringly great tasting.
When you’re holding a product in your hands, what’s really important is being comforted that this product won’t let you down. My Diet Pepsi can pulled this off wonderfully the other night. We couldn’t...
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Is the end of one-child policy, beginning of a new experiment?
As per the recent NY Times article, one of the biggest human experiment “One-Child Policy” has come to an end. The policy came into effect in the 1970s as a response to the concern that the population...
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